Both tools are listed in our database of 34 AI UGC video tools. A direct price comparison is not possible because Arcads does not publish a verifiable monthly price; see the price notes below. Licensing terms differ, so read each vendor's terms before running paid ads.
| HeyGen | Arcads | |
|---|---|---|
| Category | avatar UGC ads / talking-head | avatar UGC ads |
| Lowest paid plan | $29/mo | Not published |
| Free plan / trial | Free plan (output may not be used commercially/ads per ToS s.4) | 72-hour free trial, 1,000 credits, all features; card required (not charged during trial); auto-converts to Starter monthly |
| Commercial license | yes (paid plans only) | yes with restrictions (terms 13.3) |
| API | yes | yes (public API on Pro plan and above; MCP on every plan) |
| Key features | Avatar III/IV/V, 175+ language translation, Digital twin, Photo avatars | 1,000+ AI actors, Kling/Veo/Seedance clips, Script-to-video ads |
| Price note | Plans: Free $0 (3 watermarked videos/mo, up to 1 min each), Creator $29/mo ($24/mo annual): 600 credits/mo, 1080p, no watermark, custom avatar, Avatar III/IV, limited Avatar V, ~10h TTS, credits roll over 1 month; Pro from $49/mo (1,000 credits, 4K, tiers to 100k credits/$4,300); Business $149/mo + $20/seat (1,500 credits). | Official: prices shown only in-app (no public pricing page); plans Starter 8,000 / Creator 16,000 / Pro 48,000 / Scale 96,000 / Business 192,000 credits per month; yearly billing 20% off. Removed prior third-party price ($110/$77, Wireflow blog). |